With some movie trailers raking in over 100 million views on YouTube, there’s no doubt they have the power to break the internet.
Planet 7 have calculated and compared the estimated hype of movies by analysing their Reddit and YouTube hype vs their critical release to uncover the biggest hits and misses in the last five years.
HYPE VS RELEASE
Hype was calculated by analysing Reddit statistics and YouTube views, whilst Release score is based off of Metacritic. Explore the Difference score to see which movies we discovered were big hits and which ones were misses.
The most hyped movie trailer is Star Wars: The Force Awakens, with a whopping 107 million views on YouTube, as well as an overwhelming response on Reddit. But we can see it was a little over-hyped, ranking not-so-high release score compared to the pre-release buzz.
Rank
Title
Difference
1
Star Wars: The Force Awakens
HYPE SCORE
91
RELEASE SCORE
67
-24
2
Avengers: Infinity War
HYPE SCORE
87
RELEASE SCORE
87
0
3
Incredibles 2
HYPE SCORE
86
RELEASE SCORE
78
-8
4
Star Wars: The Last Jedi
HYPE SCORE
74
RELEASE SCORE
42
-32
5
Deadpool 2
HYPE SCORE
73
RELEASE SCORE
77
5
6
Pokémon Detective Pikachu
HYPE SCORE
71
RELEASE SCORE
75
5
7
IT
HYPE SCORE
70
RELEASE SCORE
78
9
8
TENET
HYPE SCORE
64
RELEASE SCORE
72
8
9
Sonic The Hedgehog
HYPE SCORE
61
RELEASE SCORE
82
21
10
Ready Player One
HYPE SCORE
61
RELEASE SCORE
73
13
11
Spider-Man: Far From Home
HYPE SCORE
60
RELEASE SCORE
75
15
12
Solo: A Star Wars Story
HYPE SCORE
59
RELEASE SCORE
61
2
13
The Lion King
HYPE SCORE
59
RELEASE SCORE
68
10
14
SHAZAM!
HYPE SCORE
58
RELEASE SCORE
76
19
15
John Wick: Chapter 3
HYPE SCORE
57
RELEASE SCORE
77
20
16
Avengers: Age of Ultron Trailer
HYPE SCORE
57
RELEASE SCORE
70
14
17
Thor: Ragnarok
HYPE SCORE
56
RELEASE SCORE
78
22
18
Suicide Squad
HYPE SCORE
56
RELEASE SCORE
60
4
19
Toy Story 4
HYPE SCORE
55
RELEASE SCORE
79
24
20
Star Wars Episode IX
HYPE SCORE
55
RELEASE SCORE
46
-9
21
Captain Marvel
HYPE SCORE
55
RELEASE SCORE
30
-25
22
Rogue One: A Star Wars Story
HYPE SCORE
55
RELEASE SCORE
76
22
23
Us
HYPE SCORE
55
RELEASE SCORE
64
10
24
Borat: Subsequent Moviefilm
HYPE SCORE
55
RELEASE SCORE
59
5
25
Spider-Man: Into the Spiderverse
HYPE SCORE
54
RELEASE SCORE
88
34
26
Logan
HYPE SCORE
54
RELEASE SCORE
84
30
27
Deadpool
HYPE SCORE
54
RELEASE SCORE
81
27
28
Glass
HYPE SCORE
54
RELEASE SCORE
66
12
29
Wonder Woman 1984
HYPE SCORE
54
RELEASE SCORE
36
-18
30
Dunkirk
HYPE SCORE
54
RELEASE SCORE
83
30
31
Star Wars: Rogue One
HYPE SCORE
54
RELEASE SCORE
76
23
32
John Wick Chapter 3
HYPE SCORE
53
RELEASE SCORE
77
24
33
Once Upon a Time in Hollywood
HYPE SCORE
53
RELEASE SCORE
75
22
34
El Camino: A Breaking Bad Movie
HYPE SCORE
53
RELEASE SCORE
74
21
35
Justice League
HYPE SCORE
53
RELEASE SCORE
63
10
36
Black Panther
HYPE SCORE
53
RELEASE SCORE
63
10
37
The Disaster Artist
HYPE SCORE
53
RELEASE SCORE
76
24
38
Spider-Man: Homecoming
HYPE SCORE
53
RELEASE SCORE
75
23
39
BLADE RUNNER 2049
HYPE SCORE
52
RELEASE SCORE
83
31
40
THE DARK TOWER
HYPE SCORE
52
RELEASE SCORE
45
-7
41
WON'T YOU BE MY NEIGHBOR
HYPE SCORE
52
RELEASE SCORE
85
34
42
The Devil All The Time
HYPE SCORE
52
RELEASE SCORE
79
28
43
The Lighthouse
HYPE SCORE
51
RELEASE SCORE
80
30
44
Bohemian Rhapsody
HYPE SCORE
51
RELEASE SCORE
77
27
ACTORS & DIRECTORS
When we examine the most-hyped actors, it is mostly products of the Marvel franchise that take the top spots. With a score of 67, the winner is Mark Ruffalo – famously known for his role as Hulk in the Avengers series.
The Russo Brothers take the crown as most-hyped directors, but coming in a close second is Brad Bird, most well-known for directing hit animations for Pixar such as The Incredibles and Ratatouille.